Midwinter launches digital advisory service

Midwinter, a financial software provider, has launched what it is calling its holistic digital advice solution.

The AdviceOS-modelled software allows those holding Australian Financial Services (AFS) licensees to process basic scaled advice requests based on ‘life goals’ and investment objectives.

Goals and the expected results are then displayed with the user’s risk tolerance, based on their answers, represented visually. The software is designed to be integrated into an adviser’s process so that complex cases can be ‘escalated’ up the chain. Advisers are supposed to use this software as an adjunct to finding a new type of investment client, with a hefty portion of potential investors believing they can invest themselves without advice.