Study: men and women invest their money differently

A new study by Global Prime has found that women and men invest their money differently, and offers clues as to why.

Previous research shows that arguments over financial decisions are one of the top triggers for divorce, with infidelity second. The research shows men and women could be driven by different psychological motivations in investment and trading decisions.

Key findings include:

• Women (12 per cent) prioritise the ethical impact of their investments twice as often as men (7 per cent) as their primary financial consideration.

• Women are one fifth more likely than men to trust the advice of family or friends in investment decisions.

• Men, particularly younger men, are four times as likely than women to follow the advice of a finfluencer on TikTok.

• Both men (25 per cent) and women (27 per cent) chose risk factor as their overall top priority when making investment and trading decisions.